Elton Digital Company Insights

(Editor’s Note: This contribution was written by Kyle Holland, a senior Marketing Communications student at Columbia College Chicago & Summer 2010 intern at Elton Digital. ~JCM)

When starting a social media campaign for your business, regardless of how big or small, it is essential that you keep one thing in mind. Social media is just that, a place for social interactions. Social interaction can be defined as the relationship and communication that occurs between two or more individuals. The key word here is individuals. Since a business itself isn’t exactly an individual (at least not a human), then how does… keep reading…

(Editor’s Note: This is the first of hopefully many posts you will see appear on this blog written by one of Elton Digital’s college interns. This entry has been penned by Patrick Welby, Communications Studies/Public Relations & Advertising major at DePaul University. Enjoy! ~JCM)

My name is Patrick and I am entering my senior at DePaul University in Chicago, Illinois. I am also an intern here at Elton Digital. Like other college students around the country I found myself juggling finals and looking for an internship or relative work experience as summer approached. How I discovered this opportunity… keep reading…

Social media is the latest form of non-traditional, Internet based advertising that brands (both small & large) are embracing as a method to connect with their target audience. We applaud this approach, as we’ve found it to be quite successful within the scope of enabling positive engagement between both brand & consumer.

Unfortunately, given the relative freshness of social media marketing, many advertisers are struggling with just how to successfully brand themselves within the larger social networking sites, such as Twitter, Facebook, and MySpace.

The most important thing for brands to keep in mind when pursuing the social mediums for… keep reading…