Archive for the ‘Paid Search’ Category

Unstoppable Analysis

Thursday, May 20th, 2010
Website Analysis

Competitor and Target Market Analysis: Dominate The Competition Are you ready to do battle? You'd better be if you know what's good for you and your business.  Your website is competing against thousands--tens of thousands--of other websites and businesses.  The way you win clients is to be armed with the best strategies and tactics to send those ...

Paid Search Quality Score: Leveling the Playing Field for SMBs

Wednesday, May 19th, 2010
Quality Score

When working with small to mid-sized businesses as an SEM agency, one common reservation we hear time & again is the belief that it is impossible for local SMBs to compete in pay per click advertising due to the seemingly overwhelming budgets that larger advertisers have at their disposal. Fortunately, this popular misconception is exactly that- ...

Search Agency or Internet Yellow Pages: A Guide for SMBs

Thursday, May 13th, 2010
Search Engine Marketing

As the trend in overall advertising steadily moves away from traditional mediums (such as print) and onto the Internet in record numbers, it is no surprise to see many small to mid-sized business owners migrating their ad dollars onto Internet Yellow Pages (IYP for short) platforms such as Yellowpages.com or Dexknows. The influx of SMB ...

Website Needs Analysis: Covering All The Bases

Wednesday, May 12th, 2010

At Elton Digital, we do everything to make sure your site is pitch-perfect.  It's a whole new ballgame in search engine optimization. Unfortunately, all too many companies strike out.  The reason: They don't have a game plan. If they don't know where they're going, how can they get there? Well, we can't answer for everybody. But, we ...

Campaign Strategy and Planning: Develop A Game Plan

Saturday, May 8th, 2010
Keyword Research

Some marketers feel like pawns when it comes to SEO or search engine optimization. All those keywords!  All that competition!  How can you ever win top positioning? Think of your SEO campaign strategy and planning as a game of chess.  Your side must have a plan, and that plan must include winning.  Along the way to achieving ...