Elton Digital Company Insights

Art and Science of SEO


July 26th, 2010 by Demetri Dallis
Optimizing

Site content optimization: Climbing Higher and Higher…

Okay, so you’ve developed your SEO-enriched content pages.  Now you’re beginning to climb.  The peak is right in sight and…Uh oh! Someone is already claiming it.  As experienced mountaineers know, there’s room for only one victor.

That’s where site content optimization comes in.  Whereas site content is largely an art, site content optimization brings in the science.

Elton Digital knows all about SEO optimization techniques.  The web pages we optimize have stood firm in all kinds of weather–through foul and fair, despite the proliferating changes in search engine algorithms.

Here are some things… keep reading…

Once Upon a Stumble…


July 22nd, 2010 by The Elton Digital Crew
Stumbleupon

Editor’s Note: Our interns seem to have a knack for this “writing” stuff, and I’m never one to stand in the way of creativity. This is the third in a string of nicely-written blog entries by Elton Designs intern Stefanie Zimmerman, a junior Media Studies major at the University of Illinois Urbana-Champaign. ~JCM

You know when you’re at work and you’ve had a long hard day at your desk and you could really use a break? Or maybe you’re standing in a long line or you’re in a waiting room for an extended period of time and you’re just plain… keep reading…

Elton Digital Intern Search- Fall 2010


July 20th, 2010 by The Elton Digital Crew
Super Interns Wanted

Although we’re certain nobody wants to start thinking about Fall just yet, the time will be approaching soon…

Due to the success of our Summer internship program, Elton Digital is now accepting applications from college students for the Fall 2010 semester. Our 2-3 Interns will be given the opportunity to receive hands-on experience with social media marketing/advertising and search engine marketing.

Responsibilities include, but are not limited to:

-On-going management of client social media profiles, including Facebook & Twitter

-Interaction with client followers & development of content for social media optimization

-Review client websites for SEO best practices

-Off-site SEO… keep reading…

New Content Pages: See You At The Top!


July 18th, 2010 by Demetri Dallis
SEO higher rankings

With SEO-enriched content pages, you’ll rise by leaps and bounds

We sincerely hope you don’t have acrophobia — fear of heights.

Because if you do, maybe you’d better stop reading right now.

But if you love top positioning and looking down at all the also-rans, you can start thinking about new content pages for your website.

Here’s why: The more relevant your content pages, the higher your listing will appear in the almighty Google results.  It’s more than repeating a keyword over and over again.  Google’s technology has evolved to the point of analyzing the full page content — fonts,… keep reading…

Google is the Answer


July 14th, 2010 by The Elton Digital Crew
Google is the Answer

Editor’s Note: Elton Digital has received some wonderful response via Twitter for the posts our interns have been writing, and never ones to disappoint our audience, we’ll keep the ball rolling. This is the second post by Elton Designs intern Stefanie Zimmerman, a junior Media Studies major at the University of Illinois Urbana-Champaign. ~JCM

In March 2010, the Kansas state government caused some commotion when they temporarily renamed their state capital from Topeka to Google.

Yes, you read correctly. Google.

Rather than name it Yahoo or Microsoft’s newest search engine Bing, they named it Google, so that Kansas could briefly… keep reading…